Monday, August 24, 2009

Chasing the Writing Project of Your Dreams via the Pitch

Every screenwriter has that familiar dream of crafting a script that will change their life, and hopefully, have an emotional impact on an audience. Often the vision comes from your own creative, twisted, insecure head, but sometimes it’s a book you see on a shelf that grabs you and screams, “Adapt me!” If it’s the latter, the first challenge becomes getting the author to agree when, heaven forbid, you have no money to offer, or worse… you’re an unproduced writer. Quiver. Now that elusive book is no longer screaming, it’s taunting you, giggling, “Good luck, chump.”

Last year, my husband handed me an article from The Wall Street Journal, introducing Douglas A. Blackmon’s historical exposé, Slavery by Another Name: The Re-Enslavement of Black Americans from the Civil War to World War II. I immediately grabbed the paper, started researching Doug, read countless articles about him and by him, and bought the book. My passion intensified for the project. I could visualize the dramatization of this intensely grim and horrifying time in our nation’s history. SCHINDLER’S LIST meets ROOTS. I guarantee you, should you read this book, you will not only learn lessons untaught in your history class, but you will also never look at the racial divide in our country the same way again.

I spent six months thinking about the story, dreaming about it, wondering how I was going to make this happen, but I was going to adapt this book, and wasn’t going to take “no” for an answer. But, while time was ticking, the book made the New York Times Best Seller’s list. I had to act before Hollywood found him.

Easier said than done. I had one great obstacle – myself. The truth was, I had always let people say “no” to me. Hell, I made it easy for them. But, this time had to be different. I had such intense passion for this project. I knew I could win this man over, in part, because I knew how to pitch.

I was a pitching virgin as I entered my first Great American Pitchfest in 2007 - . The hallway outside the ballroom was abuzz with new, eager talent. Everyone’s head swirling, not wanting to be writer roadkill, curled on the floor in a fetal position getting kicked by rejection after rejection. We stood in our lines, intellectual engines humming, waiting for the infamous cowbell to ring so we could spring toward a producer’s table, palms sweating, hearts pounding out of our chest, praying like hell our nerves didn’t show.

I was on this initial Pitchfest adventure with one of my writing partners, Dawn Bierschwal, pitching I DO... FOR NOW, a romantic comedy about a marriage counselor who promotes a theory that marriages should be renewable every 10 years instead of for life. We signed up for a private pitch consultation with Michael Hauge. If I may digress and do a shameless plug, Michael is amazing… worth every second of our time reworking our pitch until the wee hours of the morning. With our new, improved pitch in hand, we headed to the tables, and right out of the gate, landed a script request. Then a continued flurry of requests came, which led to the one emotion a writer craves but fears they’ll never obtain… validation. I will never forget that experience for as long as I live.

The beauty of Pitchfest isn’t just the weekend of networking; it’s what comes after. There’s something that happens to a writer once they’ve experienced mass-pitching. It forever changes you. Typically, the newbie writer locks herself up, writes a masterpiece, and sits in her home or office hoping someone will magically find her. The reality is, no one is going to find you. You have to make yourself be seen and heard. You have to earn that validation. The single greatest lesson I learned from Pitchfest – don’t take “no” for an answer. If one person rejects you, be polite and gracious, but then dust off, get back in that line, and wait for your next cowbell. It’s just like dating. Not everyone will be a good fit. You have to kiss a lot of frogs, and sometimes humiliate yourself, but once you find an organic connection, it’s magic.

Taking all my experiences in hand, I prepared myself to kiss the next frog: the author of Slavery by Another Name. Okay, maybe not literally kiss him, but I was certainly going to pitch my heart out. After six months of stalking from afar, I decided I had nothing to lose. I picked up the phone and called the great Douglas A. Blackmon, New York Time’s Best Seller, Atlanta Bureau Chief of The (almighty… gulp) Wall Street Journal and left him a voicemail. I will admit, I contemplated drinking a rather large gin martini while doing so, but thought it best to keep my wits about me. I then went on the book’s website and sent what I hoped was an engaging email. Guess what? He called me back! You can’t imagine my shock when I heard his voice. He graciously spent 30 minutes on the phone with me. My favorite part – he asked, “Should I know you… are you famous?” To which I responded, “Not yet, but I will be.” I flew to Atlanta the next week to meet him.

I would love to say that upon meeting my brilliant self, Mr. Blackmon jumped at the chance for me to adapt his book, but alas, I do not have the credentials of Paul Haggis, so it took four or five months to convince him. I distinctly remember hearing the words, “Why should I do this with an unproduced writer?” The words “unproduced writer” stung like a swarm of killer bees. It was my reality check. I had nothing to offer this man except my passion for his work. But in the end, it was exactly that passion that won out… that and extreme patience.

Doug did assert one condition, however: That we write it together. Between you and me, it was all I could do not to leap off my seat and yell, “COOL!” like a pathetic groupie. Instead, I harnessed my writer insecurities, and confidently stated, as if validation like this was an everyday occurrence, “That would be wonderful, Mr. Blackmon.” I couldn’t ignore the fact that while I may have more experience screenwriting, he has been a professional writer for decades. I recognized that to partner with a writer of his caliber was a dream come true. Pinch me. Okay, not so hard.

Together, Doug and I are finding a wonderfully dramatic story in his historical research. The challenge is to nurture the real-life characters, enabling them to resonate on the page as well as in our audience’s soul, all while exposing the horrors of the post Civil War era. We are both fully committed to honoring those black men and women who suffered abominably.

Lesson to learn: Pitch and you shall receive. Yes, I was in the right place at the right time, I knew how to ask for what I wanted, I recognized a great story when I came across it, and I had the patience to wait until the author felt comfortable with my talents before he would commit. Sometimes a pitch is five minutes; sometimes it’s five months.

Despite my undying efforts to gain this project, I am forever mindful that Doug has graciously allowed me the opportunity to be on this train with him. He took a huge risk placing his “baby” in the hands of an unproduced writer. For that, I am deeply humbled. Let’s hope I can take “unproduced” off my title in the near future.

Slavery by Another Name just won The 2009 Pulitzer Prize for General Nonfiction.

*note: this article originally posted on The Great American Pitchfest website*


  1. That is incredible. i don't know you and am proud! maybe you can turn my book into a movie after i get it finished and published. ;)

    great writing here.

  2. oops-let's try linking my name correctly this time.

  3. Lady Pimp,

    This is truly something I dream about. What a book to adapt.

    I didn't realize what it was about until I entered my recent contest for adapation. I have deep respect for it.

    As I am the crumbs under your gin martini, I have yet to pitch. My networking has grown though over the past year.:)

    "Unproduced writer" no more. Cheers to all that you steam ahead to!

  4. wow, why have i not read this sooner? Incredible story. And the best thing about it, it's only just begun. xox